Fefus Design

www.fefusdesigns.com

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Fiona Morrison (who trades under the design name Fefus Designs), is a British-Jamaican Illustrator and surface pattern designer. Her passion for Art & Design started at a very young age. After studying Fashion Design & Technology, I went on to work in both the fashion industry & retail stores and has recently pursued my dream of becoming a freelance illustrator and designer.

Fefus Designs was born through my observation of a lack of representation and diversity in popular characters and images reflected in children's fashion, merchandise & editorial. The name Fefus derived from my childhood nickname, I wanted to pay homage to the little Fiona and all children of colour, who didn’t see people that looked like them in the media, fashion and popular characters.

FeFus Designs offers a range of cute, eye catching & vibrant merchandise & art for children with a strong emphasis on diverse characters, which are all hand drawn & digitally illustrated by myself. I passionately believe that this should no longer be seen as a privilege. I WANT TO HELP IT BECOME THE NORM!

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